WHAT DO YOU NEED TO KNOW ABOUT FACEBOOK ADS?
- I am noticing reporting is out, no doubt due to the new attribution window and conversion events. Most accounts are only seeing around 40%- 60% of their leads and sales reporting in Ads Manager.
- Conversions campaigns are costing a lot more now, but we are hoping this will soon settle back down.
- Audiences have reduced, so the ability to retarget is a challenge.
OTHER FACTORS TO THINK ABOUT...
Easing of lockdown restrictions
WHAT CAN YOU DO TO IMPROVE YOUR FACEBOOK ADS?
To do this I use google analytics and my website dashboard.
That’s not to say your leads will be out or reduced, but what is being attributed in your Facebook ads campaigns may be.
So, Are Facebook Ads Broken?